Monday, June 21, 2010

Mind, Mood & Memory: the "cure" for memory loss

The mailing from Mind, Mood & Memory has a return address of P.O. Box 420235, Palm Coast, FL,  The claim on the envelope is "Loss of memory does not have to be part of aging!", with a Free Issue sticker shown from the outside.

Inside is a letter with the heading is "Massachusetts General Hospital", along with flyers for a newsletter.

I don't doubt that there is science in this newsletter, considering the source, but the newsletter is sent to our address each month without use subscribing.  We simply toss it when it comes, but we never subscribed.  Perhaps they are counting on the "guilt" factor: we receive the newsletter and therefore feel obligated to pay for it.  However, we checked with the post office and if we never subscribed, we don't have to pay.

Unfortunately, when the elderly receive these mailings, they may feel obligated to pay for the subscription even if they never wanted it.  This is a tactic that we can attribute to the publishing company, Interlink Media, rather than Massachusetts General Hospital.

1 comment:

  1. I opted for a "Free" issue and immediately received a "subscription acknowledgement" bill. Mass General is certainly a reputable hospital, but if the folks at P.O. Box 420235 don't give me an e-mail address to cancel should I want to, they had better attached a prepaid business return envelope. When they say free, I expect it to be free.

    Longmeadow, MA